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Archive for November, 2009

Work scheduling is one of the most time consuming aspects of a consulting business. First you have the issue of work scheduling that goes into your evenings and weekends and then you have to juggle which clients to schedule when and for how long.

When you first start out, work scheduling for evenings and weekends may be a necessity. You have to pay the bills and if that means supplementing 9-5 clients with the occasional evening or weekend job that’s ok. When you find most of your work is scheduled for evenings and weekends, then you have a problem.

Look to start phasing out some of these nights and weekend jobs as much as possible. Reserve work scheduling for nights and weekends for major emergencies and prescheduled major upgrades. These are not regular occurrences and they might only happen once or twice a year per client. Other tips to try include:

Charge Premiums For Off Hour Work

A useful strategy for discouraging work scheduling on your “off” time is to charge a premium for off hour work. Then, as a marketing tool you can offer service agreements where some or all of these premiums are waived.

Implement Service Minimums

A very important tool for efficient work scheduling is setting a 2 or 3 hour minimum for service calls. This makes your work scheduling much easier and you don’t have to run around to more than 2 or 3 clients a day. If you want to bill 4 hours per day and you work with one hour minimums, you have to see at least 4 different clients per day. Unless they happen to be around the corner or down the street from each other you’re going to drive yourself nuts: Parking, tolls, spending your whole day in the car, it’s not a lot of fun.

Do Work Scheduling in Advance

By scheduling your client visits ahead of time you can maximize your time. Start work scheduling for efficiency – if you will be in the neighborhood 3 weeks from now, book a nearby client for that day as well.

The Bottom Line on Work Scheduling

Work scheduling can give you an edge if you do it correctly. Be smart with your work scheduling and maximize your billable hours and efficiency. With some proactive planning you can make the task of work scheduling work for you, rather than against you.

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The Internet has grown from a small network of academics needing a way to trade research into a world-spanning, ubiquitous marketplace and repository for nearly every possible kind of information and knowledge. How does a small business avoid being washed away in the constant tide of buying, selling and marketers hawking every conceivable item (and some difficult to conceive…)?

The Internet provides advantages for both customer and proprietor in that one can search for exactly what is desired, without the bother of endless phone calls, driving to malls, or poring over mail-order catalogs. A quick keyword or 3, and hundreds of results vie for attention on the screen. Making sure your company is one of those results near the top is a combination of factors: specificity in product offerings, Search Engine Optimization of web content and linking to and from related topics and sites.

The only way to get noticed on the Internet is to have a listing or presence, whether a dedicated website, ads on relevant sites, or by word-of-mouth. Oftentimes ads on online journals, informative sites, or e-zines (online magazines) are cheaper than space in a print publication, as well as being available to a wider audience than a dedicated website may be. Rates are often available for daily, weekly, or monthly terms, increasing flexibility and allowing a tight budget more leeway. Word-of-mouth advertising can be very cheap, but the returns may be difficult to quantify. Sponsoring web shows such as podcasts or webcasts can be a great and cheap way to gain word-of-mouth exposure. Many times, a podcaster will be so thrilled to gain sponsorship that rates can be negotiated for very little, but make sure to approach a podcaster that has a show related somehow to your business. Don’t overlook resources like Google’s Adwords either, as they can be slightly pricier than similar options like banner ads, but they are shown to be far more effective than pop-ups, banners, or pay-per-click ads due to their specific targeting.

When a potential customer decides to look up a product that you sell, is he or she going to find your site or listing? Being specific in the terms used on your site or listing is key, as keywords are what drive the search engines like Google and Yahoo. If your company sells shoes, it’s not enough to put the word “shoes” on your site–it has to be anticipatory to the searches that potential customers are doing. Most customers have an idea of what they are looking for when doing a search, so instead of “shoes,” a customer will search for “imported Italian leather shoes.” Specific focusing of terminology and product listings are involved in Search Engine Optimization (SEO), as SEO is driven by specific keywords and their repetition or location on a page. If the term “Italian Leather Shoes” is used 15 times on a website, it will pop up higher on the rating listings than one with the same words, but only as a page heading or title. It would be easy to go overboard on this if it were the only criteria, but it is only one of many different methods search engines use to list websites by relevance. Our article on Search Engine Optimization, located here, is a great reference to optimizing your site for maximum Search Engine Performance.

With a clear idea of where you want to go with Internet marketing, it can be a valuable tool to expand your business into the digital realm, but be careful not to go overboard, as all marketing eventually crosses into the zone of limited return. Customers are looking for what they want–it’s up to you to make sure they run into you, and the only way they will is for you to make sure your business is at the places they are going to go.

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Work From Home for Dollars

There are over 500 online companies offering money for people who want to work from home doing surveys and earn a full-time income. Beware of such sites that promise you riches for nothing; they’re a scam.

While there are some legitimate sites that pay a few dollars to take a ten minute survey, there are others that are not legitimate. Many of these sites simply exist to gather your personal information and sell it to telemarketing companies. A few of them are downright scams that require a “sign-up” fee in exchange for the privilege of working from home.

One of the sites I’ve seen across is jobslover.com. This site not only offers you “up to $75 an hour” for completing surveys in the privacy of your own home, it also advertises just about every “work from home” scam there is. Most of these schemes are aimed at women who are trying to make a few extra dollars while staying home with the kids.

I’ve written many articles about paid surveys and was happy to find that there are some legitimate companies out there on the internet. But I’m halfway intelligent and can usually smell a scam from a mile away (two miles on a clear day). And as soon as I clicked on jobslover.com, the stench overwhelmed me.

P.T. Barnum said there is a sucker born every minute. Unfortunately, he was spot on in his assessment of human nature. Sadly, there are many predators out there who are only too glad to take someone’s hard-earned money with the promise of a “get rich quick” scheme.

Jobslover is only too glad to hook you up with paid surveys that promise to pay $5-$75 an hour. The site will direct you to a survey site where you can participate in surveys. What Jobslover (dot) com doesn’t tell you is that these sites can be accessed by any individual with internet experience without paying a dime.

In addition to offering “opportunity” for paid surveys, Jobslover.com offers other “opportunities” such as “typing from home,” “medical transcription from home,” “data entry from home” work at home and other schemes aimed mostly at uneducated women. All of these “golden opportunities” are good for any one who wants to work from home for easy money making at home.

Another way for making money and building your home based business is Adsenselover (dot) com. This is the amazing money making package for online money making with Google Adsense Program. It automatically generate money day and night money for you. It’s a best way to build your adsense wealth empire business on internet. People who have no time to spare for paid survey they can start their automate business with Adsenselover’s Adsense Wealth Empire Guide to make money at home. Adsenselover provides every tool and top paying adsense ready sites package and lots of free ebooks and software set to start your own home based internet business.
The site is merely a money making portal. Of all the sites on the internet I’ve investigated while researching this topic, this is the worst. I implore anyone who is interested in participating in paid surveys to beware of the following:

- Do not give out your credit card number, social security number or bank information to any online site.

- Beware of any site that promises “thousands of dollars a month” for working from home. I’ve done a lot of research into paid surveys; if it were that easy, no one would work outside the home.

- Do not pay “upfront” for the privilege of doing a survey. Legitimate companies will not ask for a fee.

- Paid surveys are a way to make supplemental income; not a living. You can expect to make maybe $200 a month doing this.

- Before signing up for any online survey site, do a little bit of research. The honest ones will tell you that you won’t make a lot of money and will have stringent privacy policies.

- Do not, under any circumstances, ever participate in any survey about health insurance. I made this mistake once and now get about five calls a day from people trying to sell me health insurance.

- If you are participating in a survey and are directed to another website, do not feel you have to answer any questions on that site. Many times there will be “fine print” that charges your telephone number for trying a product. In addition to this, keep close tabs on your telephone bill.

- Each time you log on to your computer, clear your cookies.

Participating in paid surveys can be a fun way to earn a few extra dollars, gift cards or discount certificates. Do not expect to “get rich” doing this. And under no circumstances ever pay for the “privilege” of doing a surve